We believe that simplicity is a competitive advantage
We practice User Centered Design. We craft designs that focus on the user experience. Since creating value for your customers proves to be the most successful business strategy.
A digital interface for the purchasers from the Dutch government.
The ‘Haagse Inkoop Samenwerking’ (HIS) does all the purchasing for the Dutch government. For the different ministries, the HIS buys goods and services via framework agreements, private tenders or European tenders.
We created a prototype with them to show what their proces will look like in the future.
Dental practice Klop
Dental practice (in Dutch “tandartspraktijk”) Klop is a family business that serves her clientele with attention and care. Now that a new generation takes over the management, the company continues under a slightly different name. We designed the new corporate identity.
Bridgeclub de Boerderie
A grid of illustrations
How can you organize and navigate a variety of subjects and functionality in an orderly fashion? For the bridge club ‘de Boerderie’ (local dialect for ‘farm’) we designed and build a site that unlocks all content through a grid of 13 illustrated cards.
Labor law updates
“Like getting the important cases handed to you on a silver plate.”
Every week, employment lawyers in the Netherlands receive an email that lists all jurisprudence and features a brief description of the most important cases.
We created a new design for these mails and their accompanying website. Lawyers use this site to search, browse and scrutinize the case recaps created by the editors. And keep up to date with developments in employment law, relevant news and legal annotations from peers.
Crossing borders by train
What can be improved for international train travellers?
Do international train travellers arriving with the Thalys from Paris understand how to exit the station through the closed gates in Rotterdam? How does the German Deutsche Bahn ticked vending machine work at the Roosendaal station? Where do you have to check out with your ov-chipkaart when traveling to Antwerp? Do you have to check out at all? What service do travellers need when a train is cancelled? And where do they expect to find it?
To improve the customer experience of international train travellers, you first have to understand exactly what goes wrong. We conducted research for the Technical University of Delft.
A first website
What to show on the website of a freshly started design studio if you have no projects to demonstrate your abilities? We created our first website in evenings hours to enable us to put something online the day we opened for business.